Snapshot of campaigns I’ve worked on
-

UPS | Unlocking Potential
A partnership with Coco Gauff and entrepreneur Emma Grede designed to provide small business owners with mentorship, resources, and real-world support.
-

Cinnamon Toast Crunch | Must CinnaDust
Putting a fresh spin on Cinnamon Toast Crunch and reengaging Gen Z consumers with a dark humor and true crime tropes.
-

UPS | Business Trips w/ Kareem Rahma
A social-first series with Kareem Rahma that followed UPS drivers on their routes—spotlighting the small businesses they serve and driving millions of views across TikTok and Instagram.
-

UPS | Coco vs The Doubters
UPS Partners with Coco Gauff to highlight the resilience of small business owners.
-

GEICO | Legend of the Lizard
A 15 min doc and multi channel campaign centered on GEICO’s 25 year old mascot (with a surprise appearance from another beloved mascot, The Caveman).
-

UPS | Big Motion: An HBCU Runway Show
Celebrated emerging designers from Historically Black Colleges and Universities (HBCUs). Effort offered mentorship and grant to showcase Black talent, boost diversity in fashion, and help small businesses grow.
-

UPS | Awake NY
Where Fashion, Culture, and Community Converged — Celebrating Latinx Creativity at NYFW
-

DoorDash | DashPass Coffee on Noah Schnapp
Highlighting DashPass as the one stop destination for college students. Partnering with Noah Schnapp to hand out free coffee.
-

UPS | Be Unstoppable Film Project
UPS and The Black List partnered to create an intitave highlighting the backbone of Hollywood — emerging voices and small businesses.
-

UPS | Streetwear + NYFW Debut
UPS partnered with InTheBlk during NYFW to elevate emerging Black designers through grants and show participation. The collaboration included a limited-edition “Be Unstoppable” streetwear line, with proceeds benefiting InTheBlk.
-

UPS | Juntos Imparables
Juntos Imparables: Turning Cultural Credibility into a 9.2B-Viewed Movement
-

DoorDash | Cuban Sammy Showdown
Turning a celebration of local Tampa food culture into a high-impact brand moment.
-

DoorDash | Soul of the City
A values-driven campaign amplifying local talent, iconic restaurants, and DoorDash’s commitment to the communities it serves..