Snapshot of campaigns I’ve worked on

  • UPS | Unlocking Potential

    A partnership with Coco Gauff and entrepreneur Emma Grede designed to provide small business owners with mentorship, resources, and real-world support.

  • Cinnamon Toast Crunch - Must Cinnadust

    Cinnamon Toast Crunch | Must CinnaDust

    Putting a fresh spin on Cinnamon Toast Crunch and reengaging Gen Z consumers with a dark humor and true crime tropes.

  • UPS x Kareem Rahma

    UPS | Business Trips w/ Kareem Rahma

    A social-first series with Kareem Rahma that followed UPS drivers on their routes—spotlighting the small businesses they serve and driving millions of views across TikTok and Instagram.

  • UPS | Coco vs The Doubters

    UPS Partners with Coco Gauff to highlight the resilience of small business owners.

  • GEICO | Legend of the Lizard

    A 15 min doc and multi channel campaign centered on GEICO’s 25 year old mascot (with a surprise appearance from another beloved mascot, The Caveman).

  • UPS | Big Motion: An HBCU Runway Show

    Celebrated emerging designers from Historically Black Colleges and Universities (HBCUs). Effort offered mentorship and grant to showcase Black talent, boost diversity in fashion, and help small businesses grow.

  • UPS | Awake NY

    Where Fashion, Culture, and Community Converged — Celebrating Latinx Creativity at NYFW

  • Noah Schnapp Free Coffee

    DoorDash | DashPass Coffee on Noah Schnapp

    Highlighting DashPass as the one stop destination for college students. Partnering with Noah Schnapp to hand out free coffee.

  • Be Unstoppable Film Project

    UPS | Be Unstoppable Film Project

    UPS and The Black List partnered to create an intitave highlighting the backbone of Hollywood — emerging voices and small businesses.

  • UPS | Streetwear + NYFW Debut

    UPS partnered with InTheBlk during NYFW to elevate emerging Black designers through grants and show participation. The collaboration included a limited-edition “Be Unstoppable” streetwear line, with proceeds benefiting InTheBlk.

  • UPS | Juntos Imparables

    Juntos Imparables: Turning Cultural Credibility into a 9.2B-Viewed Movement

  • DoorDash | Cuban Sammy Showdown

    Turning a celebration of local Tampa food culture into a high-impact brand moment.

  • DoorDash | Soul of the City

    A values-driven campaign amplifying local talent, iconic restaurants, and DoorDash’s commitment to the communities it serves..

OTHER AREAS OF EXPERTISE

MEDIA RELATIONS - MULTICULTURAL MARKETING - CONTENT STRATEGY - BRAND PARTNERSHIPS - INFLUENCER MARKETING - BRAND STRATEGY

- NEWSJACKING - BRAND REPUTATION - STAKEHOLDER COMMUNICATIONS -

MEDIA RELATIONS - MULTICULTURAL MARKETING - CONTENT STRATEGY - BRAND PARTNERSHIPS - INFLUENCER MARKETING - BRAND STRATEGY - NEWSJACKING - BRAND REPUTATION - STAKEHOLDER COMMUNICATIONS -

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NYFW: Big Motion: An HBCU Runway